The Addiction Performance Project

Past Public Services Campaigns

Jack & Jill (Keep your Body Healthy)

Jack and Jill

Launched - November 2001

"Jack & Jill," the first installment in our "Keep Your Body Healthy" campaign, illustrates for adolescents and young adults the harmful risks associated with engaging in risky sexual activities and the connection between drug abuse and contracting HIV/AIDS.

View/Listen to the Jack & Jill PSA

Television PSA, 30-second spot

Radio PSAs, 30-second spots

Game Plan (Keep Your Body Healthy)

Steroids? Not in my game plan. how about you?

Launched - February 2002, Relaunched - June 2005

"Game Plan," the last installment in our "Keep Your Body Healthy" campaign, encourages young men and women to work with what nature has provided and not "cheat" by using steroids and exposing themselves to the negative side-effects associated with these drugs..

Watch the Game Plan PSA

Television PSAs, 60-second spots



Keep Your Brain Healthy

Brain Image - PET scan of health brain

"Keep Your Brain Healthy" uses scientific data to explain the effects of drug use on the brain and encourages parents to talk to their children about the dangers of drugs.




Watch the Bright PSA

Television PSAs, 30-second spots