The Addiction Performance Project

The Addiction Performance Project (APP) was a medical education program to help break down the stigma associated with addiction. Professional actors read from Act III of Eugene O’Neill’s Pulitzer Prize and Tony Award winning play Long Day’s Journey into Night then an expert panel responds to the reading. From 2011-2013, the APP was only a live audience event. In May 2013, the online version of this program was launched. The APP was developed and produced in partnership with Outside the Wire, LLC, and with the medical consultation from Elizabeth Gaufberg, MD, Harvard Medical School.

The Addiction Science Award

The Addiction Science Award is coordinated by the Friends of NIDA, a coalition that supports NIDA's mission. With scientific expertise from NIDA, the awards are given to three exemplary projects on the topic of addiction science. It is part of the Intel International Science and Engineering Fair (ISEF), the world's largest science competition for high school students.

Science Education Drug Abuse Partnership Award Program (SEDAPA)

The National Institute on Drug Abuse funded new grants through its Science Education Drug Abuse Partnership Award from 1992-2013.  The purpose of the SEDAPA program was to fund the development and evaluation of innovative programs and materials for enhancing knowledge and understanding of neuroscience and the biology of drug abuse and addiction among K-12 students, the general public, health care practitioners, and other groups.

NIDA Media Campaign Postcards

These postcards, produced by NIDA beginning in 2005, focus on the dangers related to the abuse of specific types of drugs and the dangers of drug addiction in general

Past Public Services Campaigns

Jack & Jill (Keep your Body Healthy)

Jack and Jill

Launched - November 2001

"Jack & Jill," the first installment in our "Keep Your Body Healthy" campaign, illustrates for adolescents and young adults the harmful risks associated with engaging in risky sexual activities and the connection between drug abuse and contracting HIV/AIDS.

Television PSA, 30-second spot

Radio PSAs, 30-second spots

Game Plan (Keep Your Body Healthy)

Steroids? Not in my game plan. how about you?

Launched - February 2002, Relaunched - June 2005

"Game Plan," the last installment in our "Keep Your Body Healthy" campaign, encourages young men and women to work with what nature has provided and not "cheat" by using steroids and exposing themselves to the negative side-effects associated with these drugs..

Television PSAs, 60-second spots



Keep Your Brain Healthy

Brain Image - PET scan of health brain

"Keep Your Brain Healthy" uses scientific data to explain the effects of drug use on the brain and encourages parents to talk to their children about the dangers of drugs.

Television PSAs, 30-second spots