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NIDA. (2013, May 14). The Power of You(th). Retrieved from

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Jan Withers, MADD National President
May 14 2013
MADD Power of You(th) publication

Did you know that alcohol is the most commonly used drug by youth—more than all illegal drugs combined? AND that teen alcohol use kills more than 5,000 people each year?

You have the power to change that! MADD created the Power of You(th) program to empower teens like you to influence your peers and younger kids not to drink before age 21, and never to get in the car with someone who’s been drinking. Use your power to take a stand against underage drinking.

The Power of You(th) is about teens making a difference in their communities by sharing how underage drinking is especially risky. There are a lot of ways to get involved:

  1. Participate in the Power of You(th) Video Contest.* Each year, MADD holds a video contest and asks teens to create a 1-minute or less video telling the story of why underage drinking isn’t cool. This year’s winner got an iPad 2!

Check out the winning video, created by 17-year-old Jason Girouard from Brimfield, Massachusetts:


Be on the lookout in fall 2013 for the next Power of You(th) video contest!

  1. Download The 411 on Teen Drinking booklet. Learn about underage drinking by downloading The 411 on Teen Drinking [page removed], created by MADD and National Presenting Sponsor State Farm. The free booklet tells you how alcohol affects teen brains differently than it does adult brains and how to talk to your parents about alcohol.
  1. Pledge to stand up against underage drinking. The Power of You(th) pledge is a promise not to drink under age 21 or ride in a car with someone who’s been drinking.

* NIDA is not a sponsor of the MADD Power of You(th) contest, nor is it associated with MADD Power of You(th).

Jan Withers joined MADD in 1992, after her 15-year-old daughter, Alisa Joy, was killed by an underage drinker who chose to drive after consuming numerous alcoholic beverages. Ms. Withers first volunteered by sharing her story and lobbying for tougher legislation—she wanted to make a difference by helping to stop this 100-percent preventable violent crime. Now as MADD’s National President, she speaks to lawmakers across the country about the importance of legislation requiring ignition interlocks (or “in-car breathalyzers”) for all drunk-driving offenders, a key part of MADD’s Campaign to Eliminate Drunk Driving. Ms. Withers continues to raise awareness for MADD’s victim support services—even leading a monthly support group—while also expanding the reach of MADD’s underage drinking prevention programs.

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