Cite this article

NIDA. (2010, February 23). Do Scientists Light Up?. Retrieved from

press ctrl+c to copy
Sara Bellum
February 23 2010
A close up of a character from Avatar
Image Courtesy of Desirée Delgado

Have you seen Avatar? Awesome special effects. And you had to love the story, especially if you're into science. But there was this one thing ...the top scientist (played by Sigorney Weaver) was a chain smoker. WHAT WAS THAT ALL ABOUT?

Alright, so movie directors will put smoking in movies to make characters look edgy and rebellious, or even stupid sometimes. But Avatar is happening 125 years in the future. Would a top-level scientist a century from now get addicted to cigarettes and not know how to stop?

Or maybe, like some other bloggers suggest, this was sponsored "product placement" by the tobacco industry-a sneaky way to get teens to think smoking is cool. Some people say that because it's illegal now for the tobacco industry to advertise on TV or in other places, their new strategy is to hook potential customers by associating smoking with heroes and heroines.

Meanwhile, the American Lung Association and other groups are trying to stop moviemakers from showing so much smoking—especially since research shows that teens who see a lot of smoking in movies are more likely to start smoking themselves.

Thanks to NIDA research, we now know what smoking really does to people. And it's far from cool. To put it bluntly, the effects range from stinky breath and bad gums to heart and lung disease to early death. This message has gotten through despite the movies, and teens are smoking less now than they have in over a decade. Thanks to NIDA, better treatments to help people quit are also getting out there.

A hundred years from now, incurable smoking addiction could be a thing of the past, like small pox. So you have to wonder why this amazing movie director who learned so much about science to create Avatar didn't take a good look at what is going on in science and health. Why else would a successful, top-level scientist still be chain smoking that far into the future? Especially in a lab, of all places!

Let SBB know if you see any other ridiculous smoking scenes in the movies.