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Reviewing the Behavioral Science Knowledge Base on Technology Transfer

NIDA Research Monograph, Number 155 [Printed in 1995]

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Table of Contents

Thomas E. Backer, Susan L. David, and Gerald Saucy

Assessing and Enhancing Readiness for Change: Implications for Technology Transfer-----21
Thomas E. Backer

Collaboration and Diversity in Technology Transfer-----42
Kathryn H. Kavanagh

Risk Communication: A Tool for Behavior Change-----65
David B. McCallum

Diffusion of Drug Abuse Prevention Programs: Spontaneous Diffusion, Agenda Setting, and Reinvention-----90
Everett M. Rogers

Interorganizational Planning and Coordination as Technology Transfer: Lessons From a Case Study-----106
Howell S. Baum

Organizational Change as Human Process, Not Technique-----119
Michael A. Diamond

Rethinking Organization Stability as a Determinant for Innovation Adoption and Diffusion-----132
Alan M. Glassman

Technology Transfer as Collaborative Learning-----147
Ramkrishnan V. Tenkasi and Susan A. Mohrman

Reducing Impediments to Technology Transfer in Drug Abuse Programming-----169
Barry S. Brown

A Field-Based Dissemination Component in a Drug Abuse Research Center-----186
James L. Sorensen and Wayne W. Clark

Technology Transfer in the Criminal Justice Field: Implications for Substance Abuse-----198
Paul Gendreau

Creating Strong Attitudes: Two Routes to Persuasion-----209
Richard E. Petty

Transferring Research Findings on Persuasion to Improve Drug Abuse Prevention Programs-----225
William J. McGuire

Developing Effective Behavior Change Interventions: Some Lessons Learned from Behavioral Research-----246
Martin Fishbein

Synthesis of Behavioral Science Learnings About Technology Transfer-----262
Thomas E. Backer and Susan L. David

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